Department & Faculty:
SPACE
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Total Lecture Hours: 42 hours lecture
Day: Saturday
Venue: UTMKL
Time: 2:30 – 10:00pm
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Subject & Code:
IT Entrepreneurship
(SCD4763/SCK4763/SCK3463/
UCD3763/SCM4223)
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Semester: I
Academic Session: 2012/21013
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LECTURER
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TEL NO. / ROOM
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E-MAIL
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NorHashim bin Abu Samah
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07-5532239/ D07 361-01
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Synopsis
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This course will provide an overview of the basic concepts on entrepreneurship focusing on the nature, environment, and risks of new venture formation and building of businesses. It is designed to explore the personality of the entrepreneur and how innovative business ideas are created. Students will learn to consider various type of business models, conduct feasibility studies, write a business plan, and evaluate problems and finding solutions to those problems in order to come out with creative and innovative IT products and services. Furthermore, students will also learn plan the strategy required to start a new business using Blue Ocean Strategy approach. Students will also be exposed to case study method using a combination of cases from the textbook and Harvard Business School cases in order to give them exposure to the real world problems. Active participation by students during class discussions and activities is encouraged and expected.
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Learning Outcomes
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At the end of the semester, the student will have the:
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CO
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Course Outcomes
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Related Program Outcome (PO)
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Evaluation Method
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1.
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Identify the overall entrepreneurial process and solve real world problems through creative and innovative IT solutions.
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PO1 (C2, P1, A1)
PO3 (C2, P1, A2)
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A, Prs, CS, FA,Q
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2.
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Use entrepreneurship skills to investigate business opportunities and the feasibility of transforming business concepts into viable IT business.
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PO1(C4, P2, A3)
PO8 (KK1)
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PR, Prs, FA, CS
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3.
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Demonstrate leadership skills through role-playing of various business positions in operating a business venture.
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PO9(LS1, LS2)
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Prs,CS
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4.
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Present business solutions for a specific context confidently, effectively and clearly
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PO4 (CS1, CS2, CS3, CS4)
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PR, Prs, CS
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(PR – Project; Q – Quiz; A – Assignment; CS – Case Study; Prs – Presentation; FA – Final Exam)
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Student Learning Time
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Teaching and Leaning Activities
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Student Learning Time (Hours)
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Face to Face Learning
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Lecturer centered
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Lecture
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14
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Student centered
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Practical/Lab/Tutorial
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-
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Student Centered Activity (plus in-class assessment)
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28
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Others
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-
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Others
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-
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Sub Total
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42
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Self Learning
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Non Face to face or Student Centered Learning (SCL)
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Assignments
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18
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Reports
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4
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Project
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18
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Group Discussion
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10
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Others
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-
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Revision
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5
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Assessment Preparation
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11
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Others
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-
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Sub Total
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66
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Formal Assessment
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Continuous Assessment
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Quiz
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1
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Exam
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3
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Presentation
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6
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Final Examination
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3
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Others
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-
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Sub Total
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13
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TOTAL
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120
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Generic Skills Addressed
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Teaching Methodology
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To meet the course objectives, this class will use a combination of methods and activities. A variety of readings, assignments, case methods, projects, and exercises will be used to gather or apply related information. In addition, facilitated lectures, multimedia presentations, field trips and discussions will be used to give additional information or to reinforce or enhance the learning content. Guest speakers – Entrepreneurs and Professionals will provide additional perspectives to the classroom experience.
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References
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Barringer, B. R & Ireland, R. D. 2010. Entrepreneurship: Successfully Launching New Ventures, 3rd Ed. Pearson, New Jersey. (Textbook – RM84.00)
Baron R. A. & Shane, S. A., 2008. Entrepreneurship: A Process Perspective, 2nd Ed. Southern-Western Cengage Learning, Ohio.
Kim, W. C & Mauborgne, R. 2005. Blue Ocean Strategy, Harvard Business School Publshng,Boston, MA.
Osterwalder, A. 2004. The Business Model Ontology - A Proposition In A Design Science Approach, Unpublished PhD Theses.
AirAsia Case Study Article, Netflix Case Study Article
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Assessment
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Methods
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No
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Percentage
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HBS Case Studies
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2
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10
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Assignments (Class Exercises & Activities)
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5 - 6
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25
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Quiz
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2
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5
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Project (Entrepreneur Challenge / BIC / Entrepreneur Interview)
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2
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30
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Final Exam
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1
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30
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TOTAL
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100
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Weekly Plan
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Week
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Date
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Topics
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Remarks
Tentative Activities/Assignments
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PART 1 – WHY BECOME AN ENTREPRENEUR?
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1
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M1
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1.0 Course Introduction
Why become an Entrepreneur?
The importance of entrepreneurship
The national entrepreneurship agenda
The Entrepreneurial Journey
Planning a Business Venture
Choosing a Company Name
Building a new Venture Team
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Ice Breaking
Flying a Jet Plane
Class Activity1:
Team Building / Company Formation & Reg.
Business Card
Portal / Blog Reg & Dev: Briefing
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2
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M1
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2.0 Entrepreneur & Entrepreneurship
The Entrepreneur / The Founder
Entrepreneurial Process
Myth & Perceptions
Entrepreneur Profiling
Malaysian Successful Entrepreneurs
World Renowned Entrepreneurs
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Class Activity2:
Brain Profiling
Assignment1: i-Usahawan
Profile of Ent by Pop Products
Assignment2: articles of
Usahwn Jaya & Grad Usahwn.
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3
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M2
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3.0 Creativity and Innovation
Invention, Creativity, Innovation
Creative Ideas
Innovative Ideas
The role of creativity & Innovation
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Class Activity3:
Product Ideas in Diff Context
Project1: Entrepreneur Interview
Profile of Usahawan Jaya
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4
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M2
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HARVARD BUSINESS SCHOOL I
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MiniCase1: KLYMIT
HBS Case1: AirAsia
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PART 2 – HOW TO DEVELOP A GREAT BUSINESS IDEAS?
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5
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M3
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4.0 Idea Generation and Evaluation
Problems, Opportunities, Solutions
Techniques for Generating Ideas
How global brands are created
Best Business Ideas
Blue Ocean Strategy
ENTREPRENEUR CHALLENGE
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Class Activity4: Eureka
MiniCase2: Kathryn Kerrigan
Project2: BIC
Historical Melaka Challenge
Tg Piai Challenge
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6
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M3
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5.0 Feasibility & Viability Analysis
Product/ Service Analysis
Industry/ Target Market Analysis
Organizational, Financial Analysis
Feasibility Analysis
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MiniCase3: Think Gum
BIC Brainstorm: Analysis
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7
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M4
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6.0 Industry and Competitors Analysis
Competitor & Analysis
Industry Analysis
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Industry & Competitor Analysis of
i-Usahawan
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8
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M4
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7.0 Business Model & Business Plan
Constructing an effective Business Model
Writing a winning Business Plan
Value Proposition
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MiniCase 4: Amie Street
MiniCase 5: Group Table
Case Study: Air Asia/MAS
i-Usahawan
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9
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M5
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HARVARD BUSINESS SCHOOL II
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HBS Case2: Netflix
ENTREPRENEUR Challenge Presentation
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PART 3 – TRANSFORMING YOUR IDEA TO REALITY?
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10
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M5
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8.0 Entrepreneurial Strategy
Porter Competitive Forces Model
Blue Ocean Strategy
SWOT Analysis
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CaseStudy: i-Usahawan
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11
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M6
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9.0 Business Funding
Funding Opportunities
Bootstrapping
Elevator Pitch
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Class Activity5:
Stock Exchange
Assignment2: BPlan Dev of
i-Usahawan
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12
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M6
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10.0 Entrepreneurial Marketing
Psychographic of Consumers
The 4Ps of Marketing
Marketing through Social Media
Associations & Memberships
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Class Activity6:
Wadi
JetPens.com
MobileMoney.com
Red Mummy.com
Arowana.hpage.com
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13
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M7
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11.0 Business Ethics
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Class Activity7:
X-Y Consortium
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14
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M7
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12.0 Project Presentation
13.0 Revision / Debriefing
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Projec1 Presentation:
Profile of Usahawan Jaya
Project 2 Presentation:
BIC
Portal / Blog Presentation
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15
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Final Exam
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